Doing good business means making money. We, experienced investors, understand that. But at the same time, we understand that it will stop entertaining someone. When you focus on earning for X years it can leave you motivated. It is not uncommon for successful businessmen to rethink their lives, create a new ranking of values, and because they have earned money, they start fulfilling their dreams with all sorts of well-liked projects. Unprofitable, of course. That's not exactly what we did.

What's more — we already have the age and experience to put the investment behind us. The desire to do meaningful things too. We don't want an investment pension. At the same time, we see no reason why we should vote for either one or the other. Most people think that business and meaningfulness are mutually exclusive, but we think the two worlds can be combined very well. That's why we set up the investment group Prime Fund, which proves it in practice.

Our goal is to make money. But at the same time, we want the whole thing to have a deeper overlap. To support the development of meaningful projects with our investments. Those that contribute to making the world around us a better place. That's why we invest in all sorts of innovations. We're not exactly edgy when it comes to majors. We are interested in literally anything that has a deeper benefit and at the same time business potential. And, if possible, on a global scale.

The first successful projects

Our visions began to come true this February when we launched a fund of qualified investors Prime Fund SICAV. Through it, we support projects that already have a solid position in the market and are looking for “A” or higher investments for their further development and expansion into foreign markets.

Instead of quantity, we focus on quality, which is why the number of invested projects is growing very slowly. It is estimated that we are interested in about every forty, perhaps fifty companies whose representatives we meet. And even subsequent negotiations will take months, in some cases even years, to definitively slap each other. However, the first projects invested show that this strategy is the right one.

One of the successfully developing projects is Foxdeli. We supported the Czech innovator in the field of after-sales marketing for the first time two years ago. At the time, it was within our private investment project Prime Fund Lab, which our pool of qualified investors freely follows.

The well-designed concept was the answer to many problems that plague domestic e-shops. From communication with the customer during the delivery of the parcel to the elimination of the return of the purchased goods. Within two years, the company managed to acquire hundreds of paying customers on the Czech market alone, its services are currently used by a large part of domestic and Slovak e-shops. This year, the time has come to transfer Foxdeli to SICAV's Prime Fund and support the company's westward move.

Once again, Foxdeli just recently received the green light from the world's largest e-commerce platform, Shopify. Almost nothing stands in the way of expanding into other markets. The Czech solution has the potential to change the processes in e-shops all over the world for the better.

Our other invested project, ETW, is doing similarly well. Perhaps this company will be the answer to an increasingly pressing question in the future.”What about plastic waste?“. ETW has developed a breakthrough process to turn even the most polluted plastics into granules, which can then be used to produce new packaging. And it's not just a theory, for two years now the company has had a working factory that recycles plastic waste into a recyclable resource.

If you think about the connection with the aforementioned e-shops in this context, you are thinking absolutely right. Packaging policy is an increasingly important topic for e-shops. After all, they are being pushed to actively solve packaging problems by the whole of Western society, for which sustainability is increasingly important. As part of the Prime Fund group, we aim not only to ensure that our investments contribute to the development of innovation in the field of sustainability, but we also look for ways to effectively connect individual projects.

Specifically, in this case, the collaboration between ETW and Foxdeli is directly offered. Don't worry, we're already working on it. Personally, I believe that this is our greatest added value and that meaningfulness that I talked about at the beginning. Such a connection can both accelerate the further development of innovative solutions, but above all it also supports the business side of the whole thing. Because the more projects connect with each other, the more they protect each other. It's a win-win strategy on all sides. Both the companies themselves and their investors benefit from the results. And again we come to the beginning. Already, these two projects make it clear that for-profit business and meaningfulness are not opposites. When a quality selection is made and it is worked out well, both can work perfectly well.

Author: Dusan Moskaliev, co-founder of the group The Prime Fund

Source: Wealth Magazine

https://wmag.cz/meli-jsme-na-vyber-bud-byznys-nebo-neco-smysluplneho-ale-my-jsme-rekli-ne/

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